Posts in PR Basics
Storytelling: dead or alive in the social media age? (book review)

I tend to pounce on books and other references on storytelling, given my business focus. So Peter Guber had me at hello with the premise of his new tome on storytelling, Tell to Win. Most of the book got moderate interest from me, as he lays out structuring an effective story to get that ah ha! moment, harnessing the art of the tell and sourcing raw material – with lots of entertaining name dropping sprinkled throughout.

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