Meet the talented, dedicated Clarity team

Here’s how Clarity works: We’ll analyze your particular needs, and assemble a team customized to meet those needs. Each team is personally led by me, Clarity founder Julia Stewart, and staffed from Clarity’s network of long-time associates. We all work seamlessly together.

About me

I have  20+ years’ experience in marketing PR, media relations and issue/crisis communications. I gained most of it working in the fresh produce and ag industries, on tough or technical issues. As a result, I have an unusually broad skill set and I’m not afraid of pressure. Some career highlights include:

  • Serving as national and global association spokesperson
  • Co-directing communications on foodborne illness outbreaks, media crises and other national industry issues
  • Promoting increased fresh produce sales through consumer research insights
  • Designing pre-market communications strategies and vehicles to educate and inform industry and other stakeholders about biotech Arctic Apples
  • Directing media, social and other PR for fresh produce’s largest U.S. convention and expo
  • Launching an integrated social media strategy including audio, video, Twitter, Facebook and blogs
  • Spearheading outreach to improve the Produce Traceability Initiative’s transparency
  • Chairing the industry committee advising Produce for Better Health Foundation’s consumer outreach
  • Founding and managing the U.S. apple industry’s promotional nutrition research program, resulting in 250 million media impressions valued at $8 million in four years
  • Creating the “Apples for Santa” campaign, winner of a PBH National Excellence Award for nutrition communications
  • Challenging disparagement of apples in the media, including defusing efforts to sensationalize the 20th anniversary of the Alar crisis
  • Creating U.S. Apple Association’s new brand identity and awareness of it
  • Consulting on crisis communications to high-risk Fortune 500 companies
  • Directing PR for a young crisis consulting firm that gained coverage including AP, USA Today and Larry King
  • Supporting the PRSA Silver Anvil award-winning American Tree Farm System

I split my time between the Washington, D.C. suburbs of Virginia and my husband’s farming enterprise outside of Minneapolis. I earned a bachelor’s degree in economics from the University of Virginia.

About the Clarity team

Clarity’s partners include (but are not limited to!) these experts:

 

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