A client just honored me by asking me to serve as their organization’s media spokesperson. I also had a chance recently to interview about a dozen spokespersons for a client project, frankly with mixed results. The two situations caused me to think about spokesperson basics. If you’ve been tapped to be spokesperson for your organization, [...]
The following first appeared as a guest post on MrMediaTraining.com on April 27, 2012. Thanks to Brad Phillips for giving me permission to reprint it here: As a crisis communications consultant turned fresh produce industry spokesperson turned PR counselor and trainer, I now have the chance to pass on some of the lessons I’ve learned throughout [...]
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