Clarity Communications

Having worked in public relations and issue communications for more than 20 years now, I tend to forget that my craft is still a mystery-slash-missed opportunity for many people. A prospective client brought that home for me recently as I considered how to answer the question, “So where do we begin?” Here’s a four-step guide [...]

Every communications professional, regardless of the industry they work in, has experienced this: a colleague or client comes to us requesting a brochure, or a Facebook page, or a website, or a Twitter feed, etc. My mentor and former supervisor Lorna Christie calls that an order-taking mentality. “And did you ask if they wanted fries [...]