Clarity Communications

The fresh produce industry counts on being able to promote the healthy profile of our wares. So what can we learn from the recent POM Wonderful case? (Background: In May 2012, a federal judge agreed with the Federal Trade Commission (FTC) that POM Wonderful has engaged in deceptive advertising. Finding the company’s claims about the [...]

The following first appeared as a guest post on MrMediaTraining.com on April 27, 2012.  Thanks to Brad Phillips for giving me permission to reprint it here: As a crisis communications consultant turned fresh produce industry spokesperson turned PR counselor and trainer, I now have the chance to pass on some of the lessons I’ve learned throughout [...]

I’m a big fan of limited time offerings, I think they are very powerful stuff. In true Pavlovian fashion, Starbucks has trained me to await the return of its pumpkin spice latte every fall — and apparently I’m not the only one, according to the Chicago Tribune. And while not a fan myself, the buzz [...]

The following post originally appeared in Produce Marketing Association’s Field to Fork blog on August 25, 2010. At the time of its writing, I was one of PMA’s on-staff PR experts. BTW, fiance graduated to husband in April. Thanks to my friends at F2F for allowing me to reprint that post here: This past weekend [...]

MyPlate — have you caught the news? Me, I can’t get enough of it. I am thrilled by the debut of the federal government’s latest dietary advice to Americans. The overly complicated MyPyramid has been replaced with simple, easy-to-understand advice about what your plate should look like. Bravo, I thought, as a mom and as a [...]

I was glad to learn this week that the Iowa state legislature had adjourned without voting on a bill that would have banned unauthorized cameras on farms. In my line of work, I can commiserate with poultry and livestock farmers who are frustrated by the tactics of animal rights activists. But banning cameras on farms [...]