4 steps to PR clarity
PR is still a mystery-slash-missed opportunity for many people. This guide will help bring clarity to your efforts, offering turn-by-turn directions to help you get where you want to go.
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Why outsource?
Good PR pros can be hard to find. Here are some tips to help you find a passionate, principled professional who will fit in perfectly with your team.
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Beware of PR order takers
Think a great new website or Facebook page is what you need? First things first: strategy, then tactics. Good PR pros are not order takers, we are counselors. PR is not about feeding your latest craving, it is about the finding the best communications diet and lifestyle for your business’ long-term health.
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Fresh produce spoken here
Learning a new industry is like learning a new language. The fresh produce industry definitely has its own language, and its own particular set of challenges - and opportunities. Native speakers have a leg up, and can better help you tell your story.
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